ShopClues eyes a nine million customer target in the refurbished
Online marketplace ShopClues shared the growth story of Re-New gadgets, a dedicated category for refurbished and unboxed electronic devices, including Laptops, Smart phones, and Tablets. The Re-New Gadgets category is all set to re-model the landscape of electronics in e-commerce, making ShopClues the first e-commerce player to address this largely unstructured market opportunity. The sub-categories included in Re-New gadgets are Unboxed gadgets (Brand and Expert certified) and Refurbished gadgets (Expert certified).
Radhika Aggarwal, co-founder & chief business officer, ShopClues.com shared, “At ShopClues, our vision has always been to build the largest e-commerce destination for the real India, and we have been working on structuring the local retail market thus far. With a focus on the Re-New Gadgets category, ShopClues is structuring the massive opportunity around Unboxed and Refurbished electronics. Extensive primary research has informed us that there is a huge need gap when it comes to consumers buying unboxed and refurbished gadgets, especially with awareness, availability, and quality assurance. We are delighted to be the first e-commerce player to solve this massive problem for our customers via Re-New Gadgets. Our product teams have also solved the fundamental problem of trust & quality via a specific Surety Badge – Surety Re-New – which signifies that the product has gone through the 5 levels of quality checks, something that no local seller can replicate.”
Nitin Kochhar, Senior VP, Categories, ShopClues.com said, “At ShopClues’ Re-New gadgets, we are not just re-selling unboxed and refurbished products, we are moving beyond the nascent C2C nature in this market and adding definite value to every product in this category. It is also value for money for our discerning customers, who want the latest features in popular brands at affordable prices. We have partnered with top electronics brands including, Xiaomi, One Plus, Le, and Asus. The Re-New gadgets category presently offers Laptops, Smart phones, and Tablets. We also plan to grow this category to include a larger universe, ranging from TVs to watches and more!